- Advertising & Promotion
- Social Media & Website Design
- Physical & Online Distribution
- Publishing and Licensing
- Performance Rights
- Tour Management
It has always been a dream of mine to be an entertainer. As life would have it, my college career took me in a different direction. I studied Marketing and Management in undergrad and soon-after got an MBA in Digital Media Management. It took me a long to to finally tear down the barrier between my passion and my business acumen, but after several years of struggling as an artist, I hit the proverbial switch.
Part of what sparked that switch was working with enthusiastic, young artists who were asking me for direction and advice. I found that I loved helping others achieve there goals, not only by showcasing my own success, but by being open and honest about my mistakes and challenges. After all, it's the way we handle missteps in life that really define us and help us become professionals.
It is for these reasons that I have started offering artist management services to aspiring musicians who need some help getting to the starting line. It's not my goal to manage all aspects of a young artist. Rather, I hope to instill the values, know-how, and tools necessary to take their own careers by the reins and inspire them to become entrepreneurs.
Please read the tutorials below, and if you feel it's he right fit for you, please contact me at email@example.com.
Projects and Collaborations
"Working with Bo has been the best decision and investment I’ve made in/for my musical career so far. He is one of the most hard-working musicians I’ve ever met and it’s been amazing learning from an in individual that’s extremely passionate, independent, and honest - with the right dose of optimism and realism. During the time that I’ve worked with Bo, I started gigging regularly in Austin, built a website, created merchandise, recorded a single and a music video, organized a successful release party, learned how to approach and book venues, bands and musicians, put my creative thinking into business and most importantly, work hard for what I believe in. Bo has given me the push I needed to follow my dreams. I look up to Bo as my mentor and my “kick in the butt”, but most of all, my friend, who I know is always a phone call away (because he’s ALWAYS touring) for me and my music."
"Working with Bo feels like talking with a friend. He has the ability to understand an artist's vision and create a working model tailored to their craft and personality. I learned considerably from his personal and network's experience in creative management. His eagerness and enjoyment on sharing new knowledge showed me how to believe in myself through learning how to execute goals as a self-employed individual."
"As a developing artist there are a lot of things flying at you and mounting up ultimately creating this feeling of being overwhelmed. It can be easy to lose focus or give up. For me, working with Bo DePeña was the secret weapon I needed to become a real musician, finish my album, and start booking shows at legitimate venues. He helped me build myself into a brand. From producing my album to booking my CD release party, Bo has continued to produce results and push me to the next level. He truly cares. However, the most important aspect of Bo’s artist development is his coaching. He is a great manager and coach consistently calling, texting, emailing, and showing up with friendly reminders and ideas of how to keep moving forward. Whether you are a first time musician or someone who wants to reinvigorate their career I highly recommend working with Bo DePeña."